Make sure that local lawyers operating in your branches abroad, master the art of marketing

Welcome to a universe of marketing tips for law firms willing to approach the French-speaking markets: France, Belgium, Switzerland and Luxemburg. If you plan any sort of professional relations with those countries, you might consider useful reading the new book on "Marketing for Law Firms" by Laurent Marlière.

Laurent Marlière specializes in legal marketing. He editors the lawyers' column of a premier French-speaking financial and economic newspaper. He has been secretary general of a leading European association of law firms (4000 lawyers) and has studied in the US, Germany and Japan. As an acknowledged contributor to legal marketing in Europe, he holds seminars for the legal community. Laurent speaks English, French, German and Dutch.

His book "Le Marketing du Cabinet d'Avocats" is a premiere in the French legal market where until recently any kind of publicity was strictly forbidden by ethical rules. The book is adapted to the characteristics of French law firms and to their market. He also focuses on other French-speaking markets such as Belgium, Switzerland or Luxemburg as marketing is also a question of culture. However, this practical guide for law firm management will definitely be a helping hand for practitioners in other jurisdictions like Italy, Germany, Spain or the Netherlands, who have to cope with similar problems.

The presence of UK and American firms on the French market has been a tremendous contribution to legal marketing in France. French branches of the Anglo-american firms have hired lots of local lawyers. Training native speakers to management and marketing skills has been a heavy challenge that law firms have to cope with. For a long time, law firms have not been considered as enterprises in most European countries.

arlière's book helps local partners and associates understand the economic dimension of a law firm and how to manage a practice for profit.

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